Apparently, Authonomy is nothing more than a popularity contest. How strange? And there’s me thinking that selling books was also often little more than a popularity contest to get noticed and get on shelves?

Oh gosh, I’m a cynic. But it is true. Several hundred revues from complete strangers, all deeply favourable, must contain some truth? It’s certainly better than saying: “I gave twenty copies to my Mum and close family and they all loved them.

Who would ever have guessed?